crisis management

Be prepared, don’t wait until you are in the thick of it to enlist a PR, ensure crisis management is covered within your PR strategy. Whether it is a press quote in a quality print title or a tweet from the wrong person which can be broadcast to thousands of your customers in seconds, you need to ensure your PR is ready with the appropriate strategy. Not being ready, may lose a brand valuable time, if a response is deemed appropriate, sometimes leaving further rumours or assumptions to spread especially once the message has gone viral.