The Kardashian Kollection for Lipsy sold out in just 24 hours and has proven itself to be Lipsy’s most successful celebrity collaboration to date. It has gained notable press coverage with Sunday Times Style, Fabulous, The Evening Standard, Daily Mail, Cosmopolitan, Grazia and Look magazine, to name a few of more than one hundred publications that covered the launch, all hailing the new collection.
As Glamour Magazine reported:
“Thought the mania for all things Kardashian was dying down? Think again. 24th October, the day the collection went on sale, quickly became Lipsy.co.uk‘s biggest online shopping day to-date with a representative from the brand commenting:
“The Kardashian Kollection for Lipsy has sold faster than we could ever have anticipated, making it Lipsy’s most successful collaboration to date. It’s a smash hit.”
Most pieces are now available for pre-order only, but if you still want a slice of Kardashian style, Lipsy will be releasing a Holiday collection in response to the overwhelming demand in December.”
Buzz on twitter reach such a level on launch day it was trending worldwide by midday.