This October BPR beauty team hopped across the pond to meet with beauty Editors to introduce Brit brand Ciaté latest nail art offerings. With a rapidly growing portfolio of US retailers, we were fully armed with exciting news and fresh new launches to share with the media.
The 4 day trip consisted of a whirlwind of taxi hopping, city sprinting and event mingling, meeting an array of glossy beauty editors, celebrity nail technicians and the best beauty bloggers in town!
From the beautifully designed, thematic waiting areas of Condé Nast and the impressive eco-friendly waterfall of Hearst Building, to the uber-cool, arty Soho offices of Nylon, we were utterly wow-ed by the impressive HQ’s of New York’s biggest and best publishing houses. Our back to back meetings with some of the most influential media contacts allowed Ciaté to not only build brand awareness but to understand the landscape of the US press whilst getting to know some of NYC’S top editors. Vogue, Glamour, Instyle, Allure, People, Self, Seventeen and Teen Vogue are just a handful of the press contacts we had the pleasure of meeting….looking forward to our next NYC / LA trip in January. BPR offers a truly global PR approach.